Businesses today are operating in an ever more challenging landscape where customers are constantly being deluged with competitive marketing and sales messages through a variety of different mediums. Coupled with the fickleness of an increasingly sophisticated and discerning purchasing audience, attracting, servicing and retaining customers has never been so high on the boardroom agenda.

Joining up all your customer facing processes and activities to deliver a superior customer experience is no longer a option to consider one day - for many businesses it has become a matter of immediate survival. Integrating sales, services, and marketing processes ensures that you are able to maximise your revenue potential through efficient and effective management of customer relationships. Ask yourself today, how well are you able to react to—and even predict—shifting customer needs and competitor moves?

Using Microsoft Dynamics CRM version 4.0 to provide new levels of customer intelligence to every customer-facing employee, you can provide your workforce with the tools they need to deliver an exceptional customer experience at key touch-points within your organisation.

Microsoft CRM allows you to create and access a centralised repository of customer data that effectively becomes part of Microsoft Office and Microsoft Office Outlook - the applications your employees probably use the most every day. From Outlook, employees access Microsoft CRM sales, marketing, and customer service modules to make sales decisions, market products, solve problems, and get strategic views of the business. It’s CRM that works - and works very well - because it works the way your users already do, works the way your business already does, and works the way technology should.

Works the way you do

Rich CRM capabilities with a native Microsoft experience.
Microsoft CRM is a natural fit for business users as it uses the familiar Microsoft Office and Microsoft Office Outlook environment - effectively, Microsoft CRM is Microsoft Outlook and behaves the way you would expect an Office module to. Never having to leave Outlook means reduced training through the use of a single, familiar and integrated solution ensuring higher user adoption rates.

Works the way your business does

Consistent customer processes with real-time business insight.
Microsoft CRM provides an easy to use, customisable solution that allows you to automate business processes (through workflow), integrate with legacy business systems and extend the CRM functionality. An affordably flexible solution that will scale with your organisation.

Works the way IT expects it to

Fast to deploy, simple to customise and easy to manage.
Microsoft CRM delivers simplified management, increased performance and reliability. Using mainstream Microsoft technologies such as SQL Server, Exchange, .NET, Microsoft Office and Microsoft Outlook, allows you to maximise the use of you existing IT investment - in terms of both your systems and your people. Zero footprint browser client provides a rich CRM experience with full application capabilities, whilst Microsoft CRM for Outlook install automatically with or without a local synchronised data store.

Why Microsoft Dynamics CRM?

The first-generation CRM solutions were inherently complex and costly, and user adoption was a critical issue. Over a third of CRM projects failed to draw user adoption, according to a study by AMR Research. Microsoft Dynamics CRM addresses these critical issues to ensure high user adoption and a fast time to market. With thousands of CRM customers worldwide and hundreds of thousands of users, Microsoft Dynamics CRM is the right choice for customers who are looking for speedy, cost-effective, and flexible CRM solutions:

• Better value for money
• Share information across the business
• Lower TCO
• Rapid ROI
• Make informed, agile business decisions
• Increased sales success
• Deliver superior customer service